Exercise: Procedure: Goal: Conclusion:
Example of customer acquisition: Customer segmentation
Efficient customer acquisition requires an experienced marketing team – plus an extensive analysis of target groups, a lot of advertising, intelligent search engine optimisation and endless frustrating phone calls. This all requires a lot of staff, time and effort. Or: Artificial intelligence!
Using Artificial Intelligence (AI), we carry out a semi-automated collection of publicly and commercially available data on companies from which we generate a data set for evaluation. After carefully processing and cleaning the data, the model is able to produce the desired insight.
Customer acquisition can be carried out with clearly less manpower by estimating the probability of a particular company becoming a new customer. Your existing human capital can then rather be used for the long-term care of those newly won customers.
The implementation of an automated classification allows for the cutting of personnel expenses in the process of acquiring new customers – this allows for additional capacity in the development of other areas.